Audi e-tron VR experience

VR HMD on and start your Audi e-tron experience: “And there it is, the Audi e-tron, which doesn’t yet exist in the real world (at this time). And I can get right up close, look inside and then experience it in action.”


Publisher Audi AG
Studios Exozet
Platform HTC Vive Experience
Engine Unity3D
Release Date Juli 9, 2017



  • Shader for led light matrix
  • Cloth simulation for flag


This is how immersive VR users can experience the innovative Audis of the new e-tron generation. Up close - in the truest sense of the word, because our VR experiences combine virtual with real sensory impressions: real wind machines simulate the airstream and also convey a sense of speed.

The visual impressions are also deceptively real: We modeled the Audi e-tron in 3D based on the original vehicle data and then implemented the VR experiences using the ultimate game development platform Unity 3D. The result: graphics and performance that are really fun and make even gamers’ hearts beat faster.

The jury of the Next Reality Award agrees. It awarded the Audi e-tron VR Experience 2017 the “Best Experience” prize.





Audi e-tron is a trademark of Audi AG. All trademarks or trade names are the sole property of Audi AG. It is not the intention of the author to infringe trademark rights in any way. Any copyrighted material is used solely for non-commercial purposes.